Use giveaways to bring traffic to your site. You don’t have to give away the store to make this work, but give your visitor something they will find of value. Enough value that they will take the time to complete the opt-in box on your site. Family Bloggers UK
Grocery stores and other retailers have been doing it for years: They use a seriously reduced price on a few items, called loss leaders, to get customers in the door. The thinking, of course, is that you’ll come in for asparagus that’s on sale and wind up buying the rest of your groceries there too.
Online giveaways can be even simpler or more cost-effective for you. Consider writing a short pamphlet or e-book to offer if they enter your site. While it may not take long to prepare the e-book, it must provide quality information that your potential customer will want. For example, write on tips to keep kids safe i.e., an e-book addressing online computer safety for teens.
Another approach is to offer a checklist on some topic valuable to your customer. Again using the above example, offer a checklist for new parents on child proofing their home. Any new parent, grandparent or other care giver would find the checklist helpful.
Simply provide an opt-in box on your site. The potential customer clicks on the box, leaves you an email address, and receives your free giveaway. It’s easy for all concerned. Hopefully, the prospective customer likes the free handout and elects to become a loyal follower and buys your products or services. And you have an address where you can make them aware of future sales or other alternatives you’re offering. Another common idea is to offer a coupon for free products or services when they complete the opt-in information. Again, make it something worthwhile.
A similar option is to run a contest. Bloggers can compete on say publishing ten articles on a relevant topic in a month, or kids can enter a poster contest about something in your niche. Select the top three, award with fun prizes and post the winners on your site.
Want to rejuvenate your list? Offer something bigger to your members. Maybe you give them a year’s free subscription to your site, or offer one of your products for giving feedback on a certain aspect of your site.